Raed Ibrahim رائد ابراهيم
STOP: To obstruct; to render impassable; as, to stop a way, road, or passage.
To arrest the progress of; to hinder; to impede; to shut in; as, to stop a traveler; to stop the course of a stream, or a flow of blood.
To hinder from acting or moving; to pre- vent the effect or efficiency of; to cause to cease; to repress; to restrain; to suppress; to interrupt; to suspend; as, to stop the ex- ecution of a decree, the progress of vice, the approaches of old age or infirmity.
To cease to go on; to halt, or stand still; to come to a stop.
To cease from any motion, or course of action.
Raed Ibrahim / Jordan
When Ibrahim first arrived in Ard El Lewa, he already had an idea of the kind of work he wanted to produce during his residency. After only a few days of experiencing the city life, walking, talking, spending time with the locals, and discovering streets that have no sidewalks, no signs or traffic lights, Ibrahim changed his mind and started to de- velop a new project. This new project would address precisely this chaotic system and would try to temporarily break it by setting a new set of codes. Raed then created a se- ries of 15 signs made out of painted wood in the same shape and size as conventional traffic signs and installed them in different spots throughout the streets.
As described in the article “Working with Art” by Rasha Sadek: “Ibrahim’s work takes conventional traffic signs and rewrites them to produce messages bearing on social and political life, with the messages of ordinary road signs being replaced by new ones, such as “Road to Heaven”, “No Beating”, “No Police Vehicles” and “Beware of Children Attempting to Fly”.
Because of the great similarity, people easily confused them with traffic signs. But a closer look revealed that they were not at all traditional. Viewers they began to wonder who made them and why they were there. According to Hamdy Reda, founder of Artellewa, STOP was a very successful exhibition not only because it attracted the local people, the normal passers-by, but because the signs encouraged them to react and think about their content. “It created a very nice atmosphere of artistic discussion as well as a good sense of humor,” Reda concluded.